Step 1: Activate Yeast - Combine warm milk with sugar and sprinkle yeast over. Let sit for 5-10 minutes until frothy.

Step 2: Mix Dough - In a bowl, combine melted butter, salt, and eggs. Add yeast mixture and flour gradually.

Step 3: First Rise - Transfer dough to greased bowl, cover and let rise for about 1 hour until doubled.

Step 4: Prepare Filling - Mix softened butter with sugar and cinnamon, then mix cream cheese with powdered sugar and vanilla.

Step 5: Roll Dough - Roll dough into a rectangle of about 16x12 inches.

Step 6: Layer Fillings - Spread cinnamon mixture, followed by cream cheese mixture, then top with diced strawberries.

Step 7: Shape Rolls - Roll dough tightly and slice into 12 even pieces.

Step 8: Second Rise - Place sliced rolls in a greased baking dish and let rise for 30 minutes.

Step 9: Bake - Preheat oven to 350°F and bake rolls for 25-30 minutes until golden brown.

Step 10: Prepare Glaze - Mix powdered sugar, milk, and vanilla until smooth, adding jam if desired.

Step 11: Drizzle and Serve - Drizzle glaze over warm rolls and serve.